I am
I am a UI/UX designer with over a decade of experience with a foundation in IT Engineering. I am a creative spirit and my journey is uniquely diverse. Initially a full stack Java developer, I transitioned to UI/UX design, driven by a passion for creativity. During this transition, I realized that UI/UX encompasses more than just interface and experience design; it's about developing an omnichannel strategy. This led me to achieve certifications like HFI CUA and HFI CXA, and ascend to Manager - Digital Product & Product Design.
Read MoreUpasana Joshi Rajput
as a product designer and digital product manager
always up for a hot cup of tea, it gives me wings.
or may be more, but these are the ones that made an impact.
always keen on sharing and learnig from others.
Working at OZiva, I transitioned into a Managing role to closely collaborate with the stakeholders and digital product team.
Joined Konnections India, a Complete Digital Solution, after a 7 months break. Started as a software developer and later transitioned into UI/UX design.
Working at OZiva - Plant-Based Holistic Wellness Brand, for the last 4 years. Started as Product Designer, upgraded to Head of Product Design and advanced to the current position.
My first job as a full stack developer at Zycus - Procurement AI Powered SaaS Company. I worked on JavaScript, Java, and SQL for 3 years.
This certification has equipped me with advanced skills and knowledge in user-centered design, usability testing, and UX principles, enabling me to create more intuitive and user-friendly experiences.
3 years Diploma in Computer Science + 3 years Bachelors of Engineering in Information Technology.
HFI’s CXA is the industry’s gold standard in advanced and rich UX training. It recognizes me as a leader to be qualified in creating designs that have the potential to convert customers.
This helped me learn the fundamentals of design so that I could build sample UX projects to gain practical experience.
A UX strategy is a comprehensive plan that aligns a user's interaction with a brand to the company's goals and objectives. It ensures the desired customer experience is realized while adhering to established company guidelines.
Active involvement of users and clear understanding of user and task requirements, an appropriate allocation of function between users and technology; iteration of design solution; multi-disciplinary design.
User Experience (UX) includes ease of use, navigability, and content relevance. It also encompasses users' perceptions of a product's utility, efficiency, and accessibility, ensuring a satisfying and effective interaction.
User Interface (UI) design focuses on look and style, covering four key areas: Navigation (can users find it?), Presentation (is it easy to comprehend?), Content (is it what users want?), and Interaction (can users act on it?)
A design system is a collection of reusable components and clear standards that can be assembled together to build digital products.
A straightforward product card design iteration of journey from 2020 to 2024, highlighting key learnings and adoption metrics.
Detailed study of a problem statement based on analytics and user research and an approach to resolve it. Behance
A key method in user research aimed at understanding the needs, behaviors, and pain points of users through direct conversation.
UX case study demonstrating my thought process of the design process, containing steps from problem statement to designing.
Objective to mimic the real-world counterparts in how they appear and/or how the user can interact with them.
Exploring my horizon by designing wireframes for an apple watch to showcase the use of its audio feature.
Logistic organization redesigning their interface to match the new trends and solve for user experience.
XD Daily Challenge: Dive into the software and spark the creativity to design a bedside interface application.
XD Daily Challenge: Learn more about components, states and 3D transform and apply to visual a laundry machine interface.
XD Daily Challenge: Exploring the feature of audio playback and designed a gym treadmill interface with audio controls.
medReminder case study: Android application wireframes designed with the help of material.io components.
medReminder case study: Responsive website wireframes design that provides details of the brand and product.
medReminder case study: Android application wireframes designed with the help of Human Interface Guidelines.
medReminder case study: Android application prototyping and interaction for setting alarm and for various profiles.
XD Daily Challenge: Incorporating the experience of a virtual tour, with prototyping, for a real estate application.
XD Daily Challenge: Dive into the software and spark the creativity to design for a house thermostat and fun play with its features.
"I have worked closely with Upasana since my joining date. Since I worked on website content and she on user journeys, we were in constant discussion about how to create the best customer experience. She always has a clear vision of how she wants something to look and that is tremendously helpful to team members like me."
"I had the pleasure of working with Upasana at OZIva for over 2 years, and I can confidently say that she is one of the most talented and dedicated product designers I have ever worked with. Upasana possesses a unique blend of creativity, technical skill, and user-centric thinking that makes her an invaluable asset to any team."
"Working with Upasana was a unique learning experience for me. Her design sense is excellent, and she can blend agile methodologies into the designing process. Most importantly, she is a good team-player and she can manage teams as well. She has high agency to get things done, and can implement new initiatives timely."
"It was an absolute pleasure to have the opportunity to work under Upasana's guidance during my tenure as an intern. Starting my career journey in the field of product design with her mentorship was incredibly enriching. Her insights on design decisions, critical thinking, and problem-solving were invaluable, particularly during projects like the OZiva App and Website. Observing her conduct user interviews and lead by example was inspiring, leaving a lasting impression on me. "